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Gino Andreetta, appointed CEO of Club Med Greater China in 2015, finds his latest role no different from a job in his home country Italy.
"China is the Italy of Asia. It's the Mediterranean-like part of Asia," Andreetta said at his Shanghai office, the China headquarters of the French resort major.
"There are many similarities in culture between Chinese and the Mediterranean where Club Med is from. They include placing importance on family, food, and the carpe diem attitude. We don't have to specially cater our offerings to China－you can say this concept was made for the Chinese," said Andreetta .
Founded in 1950 in France, Club Med is best known for its all-inclusive holiday packages, a business that enables guests to eat, drink and play to their heart's content without ever having to leave the self-sufficient resorts.
Club Med has more than 70 such resorts in over 25 countries. The resort operator has more than 12,000 GOs or gentils organisateurs (or gracious organizers) from 25 countries. Ten percent of its GOs are from China.
Unlike regular hotel staff, GOs wine and dine with guests throughout the day and are an integral part of the holiday experience.
The first Club Med resort in China opened in December 2010. The number of Chinese guests has been growing by up to 30 percent year-on-year. In November 2016, Club Med opened its fifth resort in Northeast China's Jilin province.
Located at Beidahu, a rather obscure ski destination known for its rime ice crystals, the resort has been an instant hit since the opening, with all of its 176 rooms fully booked till the third week of February. The resort has also been ranked the No.1 hotel in Jilin province on travel website Tripadvisor.
"The ski resort concept is something very new in China. But the success we have achieved means there is huge demand here and proves that our unique resort concept is very welcomed," said Andreetta, who has worked at Club Med resorts across more than 20 countries over the past two decades .
The customer return rate at Club Med resorts in China is evidence of its popularity. Andreetta said 20 percent of its guests have stayed at the resort before.
Club Med is looking to open between 10 and 15 new resorts in China over the next four to five years. On an average, three to five new Club Med resorts open annually across the globe. Andreetta said the brand's rapid growth in China has enabled it to embark on such an ambitious expansion.
"The velocity of the Chinese market is astonishing. It took 20 to 30 years for French people to understand and have the culture of holiday making. It started in the 1950s after World War II and only became sophisticated in the 1970s. But in China, it may take less than five years," said Andreetta.
Statistics from China Union Pay, one of the biggest electronic payment service providers in the country, showed that expenditure for domestic travel, including flights, transportation, accommodation and shopping, during the first six days of the Spring Festival this year soared by 52 percent compared with last year. China Union Pay also found that high-end travel was the key growth-driver.
This, coupled with the fact that experiential travel has become increasingly popular in recent years, bodes well for the French resort brand, he said.
"A few years ago, people here in China were looking for the cheapest travel options. Today, it's really about value for money. Club Med is all about experience. It's not something special in the chandelier or carpet or bathtub that customers are paying for," said Andreetta.
Club Med China's main clientele is described as those aged between 25 and 40. Many of them have at least one child in the family and prefer spending more time in the common areas of the resort trying out new things .
In 2015, Shanghai conglomerate Fosun International finalized a takeover of Club Méd for $1.07 billion. Asked about the implications of the deal, Andreetta reiterated what Fosun's chairman Guo Guangchang once said: the deal was merely a "friendly takeover" that will not alter the essence of Club Med.  

For Chinese fashionistas, a new party dress can be a huge purchase, but the internet is making it easier to dress sharp without a big price tag or long-term commitmen .
Dora's Dream, a women's clothing start-up, runs a subscription-based service that allows style-conscious Chinese to borrow designer clothes with just a small monthly payment.
The clothes-sharing service generated buzz last week at the 2017 Asia Fashion Federation China Conference held in Hangzhou in East China's Zhejiang province, where fashion designers from Asia gathered to discuss the latest industry trends.
One of those trends, said Chen Dapeng, vice director of China National Textile and Apparel Council, was the integration of the online and fashion industries in China.
"The internet has enabled consumers to have their own definitions of 'fashion' and allowed them to participate in design," Chen said. "Fashion is becoming more and more personalized."
As Chinese manufacturers try to move up the value chain as part of the country's "Made in China 2025" plan, designers in China are working to reinvent themselves from mere imitators to innovators dermes.
Unlike in France or Italy, China's fashion industry took off around the same time as the development of the Internet, which made it easier for industry insiders to have an "Internet mindset" and computer skills, experts said.
According to Chen, technology will help fashion designers with tailored marketing and flexible production, making personalized customer experiences possible.
Designers in China are also experimenting with a mix of design and lifestyle by opening spaces that offer coffee, books, exhibitions, and clothes.
"Instead of just selling products or services, Chinese fashion companies are now also selling culture," said Zhang Qinghui, president of the China Fashion Association.
According to Zhang, China's strong manufacturing power has laid a solid foundation for the development of the fashion industry, allowing ideas to be executed and products to be sold more efficiently the pavilia bay.
"Almost every fashion center in the world has advanced manufacturing capability and support resources," Zhang said.
"While it seems that fashion is a showcase of design capability, it also represents the manufacturing power of a country," he said.
Adding to the optimism for a boom in the industry is China's shift in consumption, as an increasing number of shoppers crave high-quality products with great design.
"The Chinese consumer market is promising, not only because of its volume, but also because local consumers are very reactive, enthusiastic about new things and sensitive to brands and quality," said Andrea Boragno, CEO and chairman of Alcantara, which makes a leather substitute used in fashion and accessories, automotive interiors and consumer electronics.  

Ping An Insurance will continue to be a major sponsor of the Chinese Super League, announcing a new 1 billion yuan ($145 million) five-year deal for the naming rights.
The China-based company's existing 600 million yuan deal expires this year .
The new deal will see the company hold the naming rights until 2022, making it the first-tier soccer league's biggest and longest-running sponsor.
Founded in 1988, the Fortune 500 company has assets worth 5.58 trillion yuan.
Zhang Jian, vice-executive chairman of the Chinese Football Association, said Ping An Insurance supported the development of football in China through continuous sponsorship of football teams, holding social activities for teenage fans and players, and expanding insurance business to target the football industry.
In 2016, the company launched accident insurance for members of the Chinese Super League and the national soccer team with a total coverage of 1.52 billion yuan.
Nine players have made claims for a combined 43 million yuan .
Sheng Ruisheng, brand director of Ping An Insurance said the company also insured organizers against the risk of games being canceled, an emergency occurring during the games or football players being transferred to another club.
Accident insurance was available for football fans too, he said .  

The name "Manzhouli" has always been exotic to me, so I was really looking forward to visiting the mysterious city before I embarked on my trip. And when the day finally came, my bus drove through the city, and everyone on board couldn't help but stretch their necks to catch a glimpse of the city. All of sudden those of us who were tired from the long journey were now energetic and excited as we realized the trek had been worth it.
Manzhouli is a charming city that features colorful architecture reminiscent of European and Asian styles. I wondered if I was in a foreign country, as exotic buildings and Russian beauties kept jumping into my sight .
When I went for a walk at night, all the buildings had turned into shining palaces illuminated by lights. It was such a wonderful nightscape！
Located in the northeast corner of the Inner Mongolia autonomous region, and adjoining Russia and Mongolia, Manzhouli is the region's largest land port, and has enjoyed a long reputation of being "A Window of Asia".
The unique conditions make the city a distinct tourism resort. You can visit famous attractions, like Taowa Square and China's monumental guomen or national gate. Or you can go to the suburbs to enjoy the grand view of Hulun Lake or the boundless stretch of Hulunbuir prairie. You can also visit a Mongolian tribe to see how they live. If you are lucky enough, you will have a chance to watch a beauty pageant between China, Russia and Mongolia
If you just want to roam around the city then there is also much to see. The city is small, with only several main streets, and you can go almost anywhere just by walking. You can do things such as take pictures of the exotic architecture, buy some Russian goods at the local stores, or have a drink at a local Russian-style bar. All you have to do is slow down and wander within the city, and you will encounter many surprises .